EaseMyTrip, considered one of India’s main on-line journey platforms, has signed a Memorandum of Understanding with the Korea Tourism Group (KTO) to advertise South Korea as a key vacation spot for Indian vacationers. The settlement was signed on February 19, 2025, in New Delhi.
The shares of Simple Journey Planners Restricted have been buying and selling at ₹12.24 down by ₹0.11 or 0.89 per cent on the NSE at present at 1.55 pm.
Beneath the partnership, EaseMyTrip will create a devoted microsite providing curated itineraries and journey info particularly for Indian vacationers. The corporate plans to develop destination-specific content material, together with blogs and movies, whereas launching co-funded advertising and marketing campaigns to extend Korea’s visibility within the Indian market.
The collaboration will lengthen to Tier 2 and Tier 3 Indian cities, concentrating on rising outbound journey markets. EaseMyTrip will present KTO with common analytics on Indian traveler preferences and reserving traits to optimize advertising and marketing methods.
Myong Kil Yun, KTO’s Regional Director for India & SAARC Nations, emphasised India’s significance as a rising outbound journey market. EaseMyTrip CEO Rikant Pittie highlighted Korea’s attraction as a vacation spot that mixes historic websites, city experiences, and pure landscapes.
EaseMyTrip, has proven important development with a 47 per cent CAGR in earnings earlier than tax throughout FY20-24. The corporate presently gives entry to over 400 airways and greater than 2 million resorts globally, with places of work throughout India and worldwide areas.
