Honasa Shopper Restricted and Zepto introduced a partnership at the moment to advertise day by day sunscreen use by way of prompt supply. The collaboration leverages Zepto’s 10-minute supply service to make sunscreen merchandise from Honasa’s manufacturers—The Derma Co., Dr. Sheth’s, Aqualogica, and Mamaearth—available to customers.
The marketing campaign encompasses a thriller-style movie demonstrating how rapidly prospects can obtain sunscreen merchandise by way of Zepto’s platform, addressing the frequent drawback of forgetting solar safety earlier than going exterior.
“Sunscreens are probably the most important step in any skincare routine, but usually probably the most neglected,” stated Anuja Mishra, EVP and Chief Advertising and marketing Officer at Honasa Shopper Restricted. The partnership goals to remove excuses for not utilizing sunscreen by making it instantly accessible.
Chandan Mendiratta, Chief Model & Tradition Officer at Zepto, famous that sunscreen has turn into one among their most searched merchandise, with over 8,000 day by day searches. With 2025 forecasted to be an exceptionally scorching summer season, the demand for immediate entry to solar safety merchandise is growing.
Honasa Shopper Restricted owns a number of digital-first magnificence and private care manufacturers with merchandise out there at over 100,000 retail areas throughout India, whereas Zepto delivers over 45,000 merchandise in 10 minutes by way of its supply community.
The shares of Honasa Shopper Restricted closed at the moment on the NSE at ₹222, down by ₹0.37 or 0.17 per cent.
