Inventory market right this moment: Shares of small-cap inventory, GRM Abroad, engaged in milling, processing and advertising and marketing branded and non-branded basmati rice, surged over 8% in commerce on Monday, March 10, defying the weak inventory market development. The features got here after the corporate introduced a brand new marketing campaign whereby the corporate roped in Bollywood celeb Salman Khan.
GRM Abroad, as a part of its initiative to rework the wheat flour market, with its marketing campaign for 10X Basic Chakki Contemporary Atta, has appointed Salman Khan because the Model Ambassador.
Atul Garg, Managing Director of GRM Abroad, stated: “We’re excited to announce the launch of an bold marketing campaign for 10X Basic Chakki Contemporary Atta, with the assist of our new Model Ambassador, Salman Khan. As one of many main FMCG corporations in India, we acknowledge the significance of innovation and high quality in driving the trade ahead, particularly within the packaged staples market.”
“Our focus with this marketing campaign is to encourage a major shift in shopper behaviour and information them in the direction of making knowledgeable selections by selecting superior-quality, hygienic, and nutritious branded packaged merchandise. We imagine that this marketing campaign is not only about providing a product, however about selling a way of life that prioritizes well-being and well being,” stated Garg.
Garg, added, “We’re thrilled to embark on this journey with Salman Khan, a determine who embodies the spirit of our model – reliable, dependable, and a logo of excellent high quality, and are assured that the brand new marketing campaign will elevate the model’s mass enchantment additional.”
The packaged atta market in India has good scope for development, with the phase anticipated to develop at a 16% CAGR to achieve $197 billion by 2030, as per trade studies. Growing urbanisation, a rising middle-class inhabitants, and a rising emphasis on well being and comfort amongst shoppers are key elements which might be anticipated to drive the expansion.
Inventory Worth Development
The small-cap inventory, engaged within the FMCG sector, rallied 8.11 per cent to ₹269.90 even because the BSE Sensex dropped over 200 factors in commerce right this moment. The inventory settled the day 3.14% increased at ₹257.50.
GRM Abroad share worth has delivered multibagger returns to its traders, rallying 2467% up to now 5 years.
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